Fuel the fight for free speech with exceptional coffee. Every sip fuels efforts to preserve liberty, core family values, and America’s future.
"Speech will get us to some approximation of the truth" - Charlie Kirk
The GOAL
Free speech and free open debate are the foundation of freedom and traditional American values.
Our BHAG (Big Hairy Audacious Goal) is to give $100K to protect free speech in 2026, our first year in business. We launched March 13th. Here is how we are doing:
The METHOD
Fuel the fight with exceptional coffee. We’re committed to earning your trust, not expecting it. How do we do this? Leading with our values, showing the impact, and providing the highest quality product.
As a values-driven company, we put action behind our words: 10% of every sale goes directly to protecting free speech in America.
Definition (adjective)
Based: unapologetically non-conformist; anti-woke; boldly authentic (and better when caffeinated)
The HOW
We are coffee pros who share values with you, the coffee drinker. How can we work together to protect free speech? By funding and caffeinating those who have dedicated their lives to protecting free speech. Enter: Alliance Defending Freedom (ADF)
ADF engages in strategic litigation, legislation, and public advocacy to ensure we can all “speak the truth in love” to everyone we meet, just as the Apostle Paul instructs us in Ephesians 4:15. ADF stands for free speech wherever it’s under threat, from schools and the workplace to the corporate boardroom and online.
A Few of ADF's Cases
Popular satire website The Babylon Bee, video platform Rumble, and attorney and blogger Kelly Chang Rickert successfully challenged two California laws that censored political speech. While governments continue to push for authoritarian censorship, ADF stands ready to defend your right to speak and joke, freely.
In 2019, Colorado legislators passed a law that targets the speech of counselors, specifically in private conversations with clients about gender identity. The law bars licensed counselors from saying anything to clients under the age of 18 that “attempts or purports to change an individual’s … gender identity.” Notably, the law only censors speech in one direction. The law enables counselors to “assist” anyone who is “undergoing gender transition.” So counselors may push young clients toward a gender identity different from their sex, which will often lead to harmful drugs and procedures. But counselors are prohibited from helping clients find peace with their biological sex, even when that is the client’s personal goal. The law threatens severe penalties for counselors who provide this help, including thousands of dollars in fines and even the loss of their license.
Colorado’s law violates Kaley’s freedom of speech, and it harms both counselors and clients, which is why ADF is appealing her case to the U.S. Supreme Court. The government has no business censoring conversations between clients and counselors, nor should a counselor be used as a tool to impose the government’s biased views on her clients.
At a time when few were willing to stand up to the lies of gender ideology and risk their professional reputations and careers, one man was.
For years, “experts” doctors, counselors, psychologists, psychiatrists, and others, followed the lead of activist organizations and ignored common sense. They helped spread the lie that gender was malleable, that boys could “transition” into girls, and vice versa.
This included the lie that taking dangerous gender-transition drugs like puberty blockers or cross-sex hormones would help a teen struggling with confusion about her body. Or the lie that removing healthy body parts would do anything other than create a lifetime of pain and regret.
Parents struggling to find help for a child suffering from gender dysphoria need the truth, not “affirmation.” They need real healthcare, not experimentation.
But who would tell them that?
One man did. But it cost him dearly.
Dr. Josephson lost years of his career while the case wound its way through the courts. Thankfully, in March 2023, a federal district court ruled that a jury should hear his claims against the university’s retaliatory actions toward him. After the university appealed the ruling, the U.S. Court of Appeals for the 6th Circuit affirmed the lower court’s ruling in September 2024.
Finally, in April 2025, after a six-year legal battle, the university signed an agreement to a nearly $1.6 million settlement.
Dr. Josephson risked his career and reputation to speak the truth, and the University of Louisville fired him for taking a stand. Nearly a decade later, Dr. Josephson’s legal victory tells the story of how gender ideology engulfed America, yet the truth won out.
American social media platform X is challenging the European Commission over the Digital Services Act with support from ADF, an online censorship law that affects social media companies across the globe.
Jack Phillips is a cake artist and the owner of Masterpiece Cakeshop, where he designs custom cakes that celebrate some of life’s most important events. In 2012, two men requested that Jack create a custom wedding cake celebrating their same-sex wedding. Like many artists, Jack serves all people, but he cannot express messages or celebrate events that violate his core beliefs. So, Jack politely declined the request, saying that while he could not design cakes celebrating same-sex weddings, he would design custom cakes that express other messages or sell the men anything else in his shop.
Soon after, Jack was targeted and punished by the Colorado Civil Rights Commission for declining to create this cake due to his religious beliefs. ADF represented Jack at the Supreme Court, arguing that the government cannot compel artists to celebrate events or express ideas that they disagree with.
The Court ruled 7-2 in Jack’s favor, finding that Colorado was wrong to punish Jack for peacefully living out his beliefs in the marketplace. In its decision, the Court cited the Commission’s double standard toward Jack and overt hostility toward his religious beliefs. Government hostility toward people of faith has no place in our society, and no one should be forced to create or speak messages that violate their beliefs. Free speech is for everyone, including those the government disagrees with.
But don’t take our word for it…Last Week Tonight highlights a few of the recent ADF victories and why we support them. They wouldn’t make the segment if they weren’t doing something right!
Censorship is everywhere, and schools are ground zero. Middle schoolers in Massachusetts can’t wear shirts declaring there are only two genders. Professors at the University of Idaho face no-contact orders for speaking about their faith. During the pandemic, a third-grade girl in Mississippi was barred from wearing a Jesus Loves Me mask. Teachers, social workers, and professors are disciplined or fired simply for presenting traditional ideas or questioning prevailing narratives.
Pro-life centers aren’t safe either. In California, the state once required them to provide information about abortion providers, even if they didn’t offer or support abortions. In Vermont, authorities tried to limit what centers could say unless licensed staff were involved. Courts have blocked these moves, but the threat remains: disagree, and the state may try to silence you.
Increasingly, censorship comes with a legal hammer: lawfare. Courts, once shields of justice, are now weapons. First Choice Women’s Resource Centers in New Jersey face subpoenas for sensitive donor data, targeted solely for their pro-life mission. Jack Phillips, the Colorado cake artist, spent over a decade defending his business across three separate cases, punished for refusing to make cakes that violated his faith.
Lawfare isn’t about winning, it’s about draining time, resources, and willpower. The process itself becomes the sentence. Censorship and lawfare work hand in hand, chilling speech and intimidating dissent.
From classrooms to courtrooms, the message is becoming clear: speak your mind, and you may be targeted for it. Justice is meant to protect the innocent, not weaponize the legal process to wear them down into silence. A free society cannot endure when disagreement is treated like a crime and punishment comes through exhaustion rather than conviction.