My name is Paige. In the photo above is my co-founder and husband, Christian, fishing blissfully in our favorite backyard spot, the Rocky Mountains.

That day of fishing was unforgettable.

Standing at the edge of the stream, we began an important conversation about our careers, the woke ideologies we couldn’t stand, and the ambitions we held for our lives. At the time, I was a floor nurse, unstoppable and devoted to serving patients in need, and refusing to wear a she/her pronoun badge like all my coworkers. Christian worked in the coffee industry, as he still does. He is a true coffee guru. Since his first job out of college, his life has revolved around coffee-from designing the perfect reusable coffee filter to helping countless coffee businesses thrive. God has given him both deep expertise in the coffee trade and sharp business skills, and together we knew we were ready for a new chapter. We needed a change, a pivot, a greater purpose.

On that peaceful day in the mountains, the idea for Based was born.

Yet, we returned to our somewhat comfortable and directionless routine and placed Based on the shelf.